Etsy alternative
An Etsy alternative where you own your store
Sell handmade goods, digital products, and more from your own branded page — no marketplace crowd, no competing listings, and your customer relationships stay yours.
- Your own brand
- Keep your customers
- Start free
Everything you need, built in
How they compare
Shopstar vs Etsy
See how Shopstar stacks up against Etsy for independent sellers and creators.
| Feature | Shopstar | Etsy |
|---|---|---|
| Your own branded store | Marketplace listing | |
| Keep your customer relationships | ||
| No competing listings beside yours | ||
| Sell physical & digital products | ||
| Bookings, memberships & tickets | ||
| Your own custom domain | ||
| Local South African payment methods | Limited | |
| Control your brand & SEO | Limited |
Comparison based on publicly available information and general plan features; providers change features and pricing, so please verify current details on each provider’s website.
Why Shopstar
Build a brand, not just a listing
Everything an independent seller needs to launch, get paid, and grow — without a developer or a website project.
Launch in minutes
Create a beautiful, mobile-first selling page and share the link anywhere. No build, no code, no hosting to manage.
Start free
Begin on the free plan and only pay more as you grow. No monthly fee to get your first sale.
Get paid your way
Accept cards and local payment methods, with automatic payouts to your bank account.
AI store builder
Generate your store, product descriptions, and branding with AI — then make it yours.
Ready for AI shopping agents
Your catalog is discoverable and buyable by AI assistants through open agentic-commerce protocols.
Your brand, your domain
Customise your look and connect your own custom domain, or start on a free Shopstar link.
FAQ
Shopstar vs Etsy, answered
- Do I keep my own customers?
- Yes. On Shopstar your customers are yours — you own the relationship, unlike a marketplace.
- Can I sell handmade and digital products?
- Yes — sell physical, handmade, and digital products, plus bookings, memberships, and tickets.
- Will my store compete with others’ listings?
- No. Your Shopstar store is your own page, not a listing sitting next to competitors.
- What does it cost?
- Start free and pay per sale, or subscribe for lower per-sale fees. See pricing for details.
Sell anything
One page for everything you sell
Get started
Own your store and your brand
Move from marketplace to your own Shopstar page. Start free.