South Africa

Start selling online in South Africa

Build your online store the local-first way — prices in Rand, local payment methods, and no monthly fee to start. Sell products, downloads, bookings, memberships, and tickets from one page.

Start your store freeShopify vs Shopstar
  • Local payments
  • Sell in Rand
  • Start free

Everything you need, built in

Secure checkoutCard & local paymentsAutomatic payoutsCustom domainsAI store builder

Why South African sellers choose Shopstar

The local-first way to sell online

Everything an independent seller needs to launch, get paid, and grow — without a developer or a website project.

  • Launch in minutes

    Create a beautiful, mobile-first selling page and share the link anywhere. No build, no code, no hosting to manage.

  • Start free

    Begin on the free plan and only pay more as you grow. No monthly fee to get your first sale.

  • Get paid your way

    Accept cards and local payment methods, with automatic payouts to your bank account.

  • AI store builder

    Generate your store, product descriptions, and branding with AI — then make it yours.

  • Ready for AI shopping agents

    Your catalog is discoverable and buyable by AI assistants through open agentic-commerce protocols.

  • Your brand, your domain

    Customise your look and connect your own custom domain, or start on a free Shopstar link.

Guide

How to start an online store in South Africa

Starting an online store in South Africa should be quick and affordable. With Shopstar you skip the website build and the monthly fees: you create a page, add what you sell, connect local payments, and share your link — all in an afternoon.

Shopstar is built for local sellers, so you price in Rand and accept the payment methods your customers already use. You can sell physical products with shipping, digital downloads delivered automatically, bookings and appointments, memberships, and event tickets — all from the same page.

You start free and only pay more as you grow, and you can add your own custom domain and branding whenever you like. It is the simplest way for South African entrepreneurs, makers, and creators to turn what they sell into a thriving online store.

FAQ

Selling online in South Africa, answered

How do I start an online store in South Africa?
Sign up free on Shopstar, add your products, connect local payments, and share your link. No website build or developer needed.
Can I take local payments and sell in Rand?
Yes. Shopstar supports local South African payment methods and pricing in Rand.
How much does it cost?
Start free and pay per sale, or subscribe for lower per-sale fees. See the pricing page for current rates.
What can I sell?
Physical products, digital downloads, bookings, memberships, and event tickets — all from one page.

Sell anything

One page for everything you sell

Get started

Start your online store in South Africa

Sell in Rand, take local payments, and launch today. Start free.

Start freeSee pricing