When you log in, the first thing you see is your dashboard. It gives you a fast read on how your page is doing over the last 30 days — without you having to dig.
The four headline numbers
- Total Revenue — money from paid orders over the last 30 days, with a trend arrow showing how it compares to the previous 30 days
- Total Orders — how many separate orders came in, with the same trend arrow
- Customers — how many different customers bought from you in the last 30 days, with the same trend arrow
- Conversion — a sense of how often your page traffic turns into orders
One quiet day is not the whole story
The home numbers cover the last 30 days, compared with the 30 days before, so a single slow day does not throw you off. For other time ranges, open Analytics in your sidebar.
What else is on the home screen
- Setup checklist — your progress through the essentials (store name, logo, payments, products, shipping, and policies, plus an optional custom domain). It disappears once you have finished the essentials
- Recent Orders — your five most recent orders with their status
- AI Insights — short observations from your page data
What to do with the numbers
- Conversion rate low? Your page, pricing, or checkout might need a tune-up
- Customer count flat? Time to invest in marketing — emails, social, ads
- Revenue fine but orders few? You might be relying on a few big customers — diversify
- Want to look at a specific time range? Open Analytics in your sidebar — that is where the date pickers live, not on the home page
Frequently asked questions
Why are my numbers different from my payment provider?
Small differences are normal — your provider reports payouts after fees and timing differences. Big differences usually point to a sync issue; contact support and we will investigate.
Can I change the time range on the home dashboard?
The home numbers cover the last 30 days. For a specific time range — last 7 days, last 30 days, or last 90 days — open Analytics in your sidebar. The home page is designed to be glanceable, not configurable.