Your branding is what makes your page feel like yours. The good news: you only need a few simple pieces to look polished and professional.
What you need before you start
- A logo image (PNG works best, with a transparent background if possible)
- Your main brand color in hex code (for example, #5A77D8)
- An optional accent color for buttons and highlights
- A two-or-three sentence brand bio that introduces you to visitors
Apply your branding
- 1
Open Branding from your sidebar
Click Branding in the left sidebar of your dashboard.
- 2
Upload your logo
In the Identity section, click the Store logo tile and pick your file. A square mark works best at 400×400 pixels or larger, or a wide logo with your name at 800 pixels wide or more, so it stays sharp on every screen. You can nudge the size with the Logo display size slider.
- 3
Write your brand bio
Still in Identity, fill in Brand bio — up to 320 characters that introduce your brand to visitors. It appears in your shopfront sidebar, so write directly to the customer.
- 4
Set your brand colors
Open the Colors section. The quickest way is to pick a ready-made palette — choose a vibe, then a colour scheme within it. To go further, open "Customise individual colors": the Essentials are Background, Primary, and Accent, and the Additional colours (Foreground, Card, Secondary, Muted, Muted text, Border) let you fine-tune. The live preview updates as you go.
- 5
Pick your fonts
Open the Typography section and choose a heading font and a body font. We have curated a small list that pairs well together — you cannot go wrong.
- 6
Add your social links (optional)
Open the Social links section and paste in the web addresses for your Instagram, TikTok, YouTube, Twitter/X, Facebook, LinkedIn, or website. Any you fill in appear as clickable icons on your page so customers can follow you — they show up especially well in the Bio theme.
- 7
Click Save changes
Hit Save changes in the studio bar at the top of the page (on a phone, use the sticky Save changes button at the bottom). Your page refreshes with your new look.
Don't have a logo yet?
Use your page name in a nice font and call it done. Plenty of successful stores launched with a wordmark and added a graphic logo later.
Frequently asked questions
What file size should my logo be?
Your logo can be up to 5 MB, but you usually want something far smaller — a PNG under 1 MB loads fastest. Aim for a clean source file with a transparent background. We trim any extra empty space around it automatically.
Can I have a different logo for dark backgrounds?
Not today — there is one Store logo upload, used everywhere. Pick a logo that reads well on your chosen background colour, or upload a version with a small white outline so it works on both light and dark surfaces.
Will customers see my branding in their emails?
Yes. Your logo and brand colors automatically apply to order confirmations, shipping notifications, and other customer emails.