Connecting an analytics tool lets you see exactly where your visitors come from, which products they look at, and which ads are actually paying for themselves. Your page passes all the right events automatically — you just paste in your tracking ID.
What you can connect
- Google Analytics 4 — to see traffic, search terms, and conversion funnels
- Facebook Pixel — to measure Facebook and Instagram ad performance
- TikTok Pixel — to measure TikTok ad performance and audience signals
Add a tracking ID
- 1
Open Store, then Tracking
In the sidebar, click Store, then Tracking. You will see a card for each analytics tool you can connect.
- 2
Grab your tracking ID
Each card has a short "How to find your ID" guide that links straight to the analytics tool. Copy the ID exactly as it is shown — Google Analytics IDs start with G-, Facebook Pixel IDs are a 15–16 digit number, TikTok Pixel IDs are 10–30 letters and digits.
- 3
Paste it in and connect
Turn on the switch at the top of the card to open it, drop the ID into the field, and click Connect (it changes to Update once a tracking ID is saved). Tracking starts immediately for new visitors.
- 4
Verify it is working
Visit your page in a new tab and check your analytics tool a few minutes later — you should see your own visit appear.
Verify your store for Google Merchant Center
GA4 tracking works on both free store addresses and custom domains. To verify your website for Google Merchant Center, our supported setup uses a custom domain you own and a DNS record. Verification through the GA4 connection above is not supported.
- 1
Connect your own domain
Open Store > General > Domains and connect a domain you own. Check that your store opens at that address before continuing.
- 2
Verify the domain in Google Search Console
Sign in to Google Search Console with the Google account you use for Merchant Center. Add a Domain property for your domain, without https:// or a path, and copy the TXT verification record Google provides.
- 3
Add the TXT record at your domain provider
Open the DNS settings where you manage your domain and add the TXT record using the name and value Google gives you. Keep your existing store DNS records. Return to Search Console and click Verify; if the record is not found yet, allow time for it to update and try again. Keep the verification record after it succeeds.
- 4
Claim your store in Merchant Center
In Merchant Center, open Settings > Business info and edit your online store. Enter your store’s full custom-domain URL, including https:// and www if your store uses it. With the same Google account, your Search Console verification can be recognised so you can complete the claim.
Using a free store address?
Your free shopstar.page address does not include a mailbox or access to its DNS settings. An email address suggested by Google at shopstar.page is not an inbox you can use. Connect your own domain for the verification steps above. Product feeds and product approval are separate from verifying your website.
What gets tracked
- Page views and the journey through your page
- Add to cart, begin checkout, and purchase events
- Conversion value and the items in each order
- Searches and product views
You are responsible for the privacy disclosure
Once you connect an analytics or pixel tool, your page sends those events to your account at Google, Facebook, or TikTok. Disclose that in your privacy policy and follow your local privacy rules. The platform does not ship a cookie banner today, so if your market needs one, add the disclosure to your policies and consider a third-party banner.
Frequently asked questions
Do I need to pick just one?
No. You can connect all three at the same time — each one only fires for the platform it belongs to, so there is no double counting.
How long until I see data?
Most platforms start showing visits within a few minutes. Conversion events and reports usually populate within a day.
How do I disconnect a tracking integration?
Open the card on Store > Tracking and use the Disconnect action. We ask you to confirm — once you do, your page stops sending events to that platform straight away.