Some of the most important emails happen on their own. Order confirmations, shipping updates, refund notices, and booking reminders all send the moment they need to — no clicking, no scheduling.
What sends on its own
- Order confirmation — the moment a customer pays
- Order payment required — when a manual order is waiting for the customer to pay
- Shipping notification — when you mark a physical order as shipped with tracking
- Delivery confirmation — when the order is marked delivered
- Digital delivery — instantly after payment, with a secure download link
- Digital download expiry warning — a heads-up before download access expires
- Booking confirmation — when a customer reserves a time slot
- Booking payment required — when a booking is awaiting payment
- Booking reminder — ahead of the booking so customers do not miss it
- Booking cancellation — when a booking is cancelled
- Ticket confirmation — with a QR code for each ticket
- Ticket cancellation — when a ticket order is cancelled
- Event reminder — ahead of the event for ticket buyers
- Refund confirmation — when you issue a refund
- Membership welcome, renewal reminder, renewal success, payment failed, and cancellation — across the membership lifecycle
- Review request — after an order so you can collect feedback
Abandoned cart emails are different
Recovery emails for shoppers who almost checked out do not send on their own. Your page tracks those carts for you, but you choose who to email and click send yourself from Orders > Abandoned Carts. See the guide on recovering abandoned carts.
Make them sound like you
Every email above can be customized. Open Store > Email Templates from your sidebar, click Edit on the template you want to change, and adjust the subject and body. Switch between Edit and Preview to see how it will land for desktop and mobile, then click Save when you are happy.
Branding is automatic
Your logo, store name, and brand colors are applied to every customer email — you only need to worry about the words.
Send yourself a test
In the template editor, click Send Test to email the template to yourself with sample data. You can do this without placing a real order — it is the fastest way to read what your customers will see.
Frequently asked questions
Do I need to switch these emails on?
Transactional emails (confirmations, shipping, deliveries, refunds) are active by default. Each template has an Active toggle inside the editor — flip it off if you want to silence a specific email. Abandoned cart recovery emails are not on this automatic list — you send those yourself from Orders > Abandoned Carts whenever you want to follow up.
Can I add my own automated email?
Not yet. The built-in emails cover the main moments customers expect to hear from you. We're adding more automated email types over time.