SEO (search engine optimization) is how customers find your page when they search for what you sell. Most of it is common sense — make your page easy to read and useful — and we handle the technical pieces for you.
The four things that matter most
- A clear store name and tagline that describe what you sell
- Product titles that include the words customers actually search for
- Honest, helpful product descriptions written for humans, not robots
- Photos with alt text describing what is in them
Improve a product page for search
- 1
Use words customers actually search for
If you sell handmade soy candles, your product title should say 'Lavender soy candle' — not just 'Lavender'.
- 2
Write a description that answers questions
Cover the most common questions a customer would ask before buying — ingredients, sizes, care instructions, who it is for, what it pairs well with.
- 3
Fill in Meta title and Meta description
Open the Search Engine Optimization section on the product. Meta title (up to about 60 characters) is what shows up as the link in Google. Meta description (up to about 160 characters) is the short blurb underneath — write a friendly sentence inviting the click. Stay under the limit shown next to each field.
- 4
Set a clean URL handle
In the same section, the URL handle is the part of the product URL after your domain — for example, lavender-soy-candle. Short, lowercase, words-joined-with-hyphens reads best for both customers and search.
- 5
Add alt text to your photos
Open Media in your sidebar, click any photo, and add Alt text — a short description of what is in the image. As the editor notes, alt text helps with both accessibility and SEO.
Use Generate SEO when you are stuck on copy
If the product title and description are filled in, you can click Generate SEO in the Search Engine Optimization section and your page drafts the Meta title and Meta description for you. Edit before saving — generated copy is a starting point, not a final answer.
We handle the technical bits
Sitemaps, structured data, fast page loads, mobile-friendly design, secure HTTPS — these are all done for you automatically. You focus on the words and the photos.
Frequently asked questions
How long until I show up in Google?
New stores can take a few weeks to appear in search results. Adding good content, getting links from other sites, and being patient all help.
Should I write keywords everywhere?
No. Stuffing keywords reads badly to humans and hurts your ranking with modern search engines. Write naturally for customers — the rest follows.
What if I leave Meta title and Meta description blank?
Your page falls back to the product title and the first part of the description. That is fine to start with — fill them in when you want to control exactly what appears in search results.
Can I see my SEO performance?
Free tools from Google like Search Console show which searches bring customers to your page, and which pages get the most traffic. You can also see top traffic sources inside your page analytics.