Digital downloads are perfect for ebooks, templates, audio files, photos, software, or any file you sell. Once a customer pays, the download is delivered to them automatically — no manual sending required.
What you can sell as a digital product
- Ebooks, guides, and PDFs
- Photos, illustrations, and images (JPEG, PNG)
- Audio files and music (MP3)
- Video files and tutorials (MP4)
- Documents and spreadsheets (DOCX, XLSX)
- Templates and data files (CSV, TXT, Markdown)
- Archives and bundles (ZIP)
- EPUB ebooks
Add a digital product
- 1
Open Products and click Add product
In the sidebar, click Products, then click the Add product dropdown in the top right and pick Digital.
- 2
Upload your file
Drag and drop the file customers will receive — you can attach more than one. Supported formats include PDF, EPUB, ZIP, MP3, MP4, images, Word documents, spreadsheets, and text files. The upload area shows the running total as you add files.
- 3
Write your product page
Title, description, cover image. Even though there is nothing to ship, customers still want to know what they are getting — a screenshot or sample image goes a long way.
- 4
Set your price
Type in your selling price. Many digital products sell well between low and mid-double-digits.
- 5
Decide on download limits
By default, customers can download their file an unlimited number of times within 30 days of purchase. You can tighten this to a fixed number of downloads, change the time window, or set unlimited time.
- 6
Pick a license type (optional)
If your product comes with a specific license — Personal Use, Single User, Multi User (5 devices), Commercial, Extended Commercial, or Custom License — select it from the License type dropdown. Leave it blank if you handle licensing in your product description.
- 7
Save Product and test
Click Save Product. It saves as a Draft first; once it is saved, set Status to Active in the sidebar to make it live. Then place a test order on your own store to see exactly what the customer experiences.
Delivery happens automatically
When a customer pays, your page sends them an email with a secure download link. They can also access the file from their account on your page.
Bundle multiple files
You can attach more than one file to a single product. Great for "buy the bundle and get the workbook plus the templates" offers — every file goes out together as part of the same purchase.
Frequently asked questions
How do customers get their file?
Right after paying, they get an email with a secure download link. They can also log in to your page and access it from their account page.
Can I prevent customers from sharing the file?
Every download link is unique to the customer and expires. Nothing fully prevents someone screenshotting or re-uploading a file, but the per-customer link plus your chosen download limit and time window make casual sharing harder.
Can I update the file after publishing?
Yes — replace the file from the product page and a new version goes live for any new buyers. To keep existing customers on a working link, anyone who has already bought continues to download the version they originally got. If you want every past customer to receive the new version, send them a free coupon or replacement order.
What if the file is very large?
Downloads are streamed straight to the customer so sizeable files load smoothly. For extremely large files (long video courses, full raw photo shoots), consider hosting them on a dedicated video or file platform and linking to them from the product description.